Case Study
URich, a Shopify boutique agency creating and designing e-commerce websites, overcame economic challenges after the 3-month consulting. The company boosted sales by 7% and acquired three new clients. Through strategic planning and process optimization, they stabilized finances, enhanced operational efficiency, and laid the groundwork for future growth.
URich faced a shrinking customer base, cash flow gaps, and a lack of performance measurement systems amid a global economic turndown. The key obstacles included:
Financial instability, unpredictability, and the lack of a Sales department hindered the URich team from progressing faster.
Addressing the company’s challenges and requests, we chose the Consulting 360° Service, which included consulting in Strategy, Finance, and Marketing. Additionally, the URich team proactively participated in training sessions focused on Sales Processes and Project Management. Over three months, team members addressed challenges, inefficiencies, and skill gaps. The conducted activities encompassed:
*After the 3-month consulting compared to the indicators before the start
new clients
new employees have been recruited
sales growth
sales growth per Developer
monthly revenue
Increasing sales and revenue by 7% with a focused marketing plan
The team has developed marketing plans, adjusted goals, identified priorities, and allocated resources. It resulted in 7% sales and revenue growth, facilitating further expansion.
Acquiring 3 new clients helped to develop a financial stability plan
With financial consulting, URich closed low-margin endeavors, and learned to evaluate project viability. They acquired three new clients and mitigated cash flow gaps.
Creating a strategic plan with digitized metrics for each department
The company designed digitized metrics for departmental KPIs. It facilitated data-driven assessment that streamlined workflows. URich hired two new employees to achieve strategic goals.
Improving operational efficiency through high-level optimization
URich mapped and optimized key workflows, fostering seamless operations. Additionally, implementing one-to-one meetings improved team communication and collaboration.
Enhancing communication with existing and former customers
The company has expanded cooperation with one existing client and successfully re-engaged two previous clients, bringing 6 individuals onto these two projects.
The URich team plans to leverage the developed growth strategy and business processes to scale efficiently. The company plans to:
Monitor company strategy implementation and brainstorm new initiatives in the upcoming six months.
Evaluate Marketing initiatives to ensure the maximal efficiency of the efforts.
Implement the obtained knowledge of Sales processes to build an efficient Sales department and continuously improve the team’s skills to acquire relevant clients.
"After participating in the project, our team gained an understanding of how marketing works in our industry. We were able to create a plan and learned how to follow it clearly without getting distracted. We received many practical recommendations, and it is evident that the information is useful and will be applied in practice."
Sergii Anufriiev
CEO at URich